CPA - medium firm
Other
In many middle-market companies, 'progress' is often measured by comparing this year's results with last year's. Such a context is not useful and can be downright misleading. Moreover, owners of those companies often say that their businesses cannot be compared with large public companies due to disparities in size. Hogwash. They've just never met a CPA who knows how to adjust for what can be humongous differences. But you're going to meet one. This webinar will provide you with an overview of such benchmarking and how it can be a value-added service for your better small-business clients. That will help your firm differentiate its CPA services in a profession where differentiation is too seldom used. The alternative--competing on price--is a race to the bottom of the ocean... and the players are wearing cement wet suits. Who needs that?
Warren D. Miller CPA
Beckmill Research, LLC
Co-Founder
[email protected]
(540) 463-6200
Dorothy Beckert and Warren Miller co-founded their firm in Tulsa in 1991. Beckmill Research, LLC, orginated the SPARC Framework and the Value Map, a proprietary tool that guides the use of firm-specific capabilities and resources to extend duration of competitive advantage and increase equity value. Now based in the Virginia countryside near Lexington, the firm and its affiliates limit their work to value maps, litigation support, valuation (e.g., complex valuations [e.g., blockage discounts, mixed capital structures, derivatives, etc.]); gift/estate tax; private equity; IP; business planning), M&A (through Beckmill Capital, LLC), strategy (building new capabilities, related diversification, executive screening-recruiting-testing), exit planning (including succession and transitions, planned or not), and statistics-driven research and education (e.g., benchmarking; customer-loyalty surveys; competitive intelligence; and short courses for professionals).
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